When repositioning Arena Centar Zagreb, we wanted to clearly communicate that it is a happy place with a wide offering of stores, entertainment and activities at every step.
In campaign visuals, the center itself is the main star and source of inspiration for surreal scenes showing the hapy place itself as well as the feeling of visiting.
Photo and editing: Matković & Vild Art Direction and styling: Boris Pavlin Models: Katarina Skelin, Iva Maslać, Antonija Topić
